Obviously not direct competition but interesting all the same...
...and here's their site...
AMc
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2009
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September
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- Reception Get Juicy
- Taste Test
- Up For It.
- Living the brand
- And from us at unprompted awareness of 5 Alive...
- Lots of mums in iris Towers to research our routes...
- Barnet Taste Test
- Some inspiration
- Bring back umbongo
- Trying to buy some juice for breakfast
- Five Alive out and about
- Mums love 5-alive...
- Getting out heads around '5-alive mums'
- Fruity Pictures
- A forgotten taste...
- Realistic people in ads
- Post-tissue session creative de-brief....lots of i...
- Tropicana Kids!
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September
(18)
Micro research
ReplyDeleteQuizzed my 3 teenagers about 5 alive. No salience but very positive memories. Interestingly they didn't associate 5 alive with breakfast at all. My hypothethis is that many young mothers will be of a similar frame of mind. Familiarity will lead to favourability but we need to probe possible and potential usage in real research.