Reception Get Juicy

Walked into the office this morning to see that the girls on reception had found our stash of 5alive and were getting involved!



What can we say, it's juicy!

Taste Test

We just had a great tasting session where most of the agency turned out!

Was the winner juice A or Juice B?????






In case you are wondering, 5alive was a clear winner!

Up For It.

5-Alive travels to the Swiss Alps in search of adventure.

Living the brand

And from us at unprompted awareness of 5 Alive...

Lots of mums in iris Towers to research our routes and some very positive reactions from them...

Barnet Taste Test

Very unscientific taste test with some family friends...

They are habitual buyers of Tesco & Asda own brand apple juice (because the kids hate Pure Orange Juice). They had a undrunk carton of 5-Alive in the fridge (got it given to them as part of a Burger King meal deal!), so we did a quick compare & contrast session.

5-Alive will now be appearing on the weekly shopping list.

1 mum down, 15million to go..

Some inspiration

Full of fruit, colour, jelly, ice cream, kiddy stuff....

Bring back umbongo

Wow, campaign to bring back umbongo!

http://www.bringbackumbongo.co.uk/

Trying to buy some juice for breakfast

No wonder consumers are lost in the juice aisle - this is only a small independent!

Five Alive out and about

Total random sighting of a carton of 5-alive at London Bridge station....this guy loves it so much that the IC packs aren't enough for him!

Mums love 5-alive...

Lots of fond memories of 5-alive for our mums but a mixed reaction to when they would drink it...breakfast vs. on the go.  Seems to depend on when they were first introduced to the brand.

Getting out heads around '5-alive mums'

Fruity Pictures

A forgotten taste...

Bonnie & Paul's first taste of 5-alive in a long time...

Realistic people in ads

Here's some ads I helped create a while ago for Birdseye - a kitchen scenario but one that felt more real:
http://www.youtube.com/watch?v=c4wAP8Xp63U
http://www.youtube.com/watch?v=AMZgF4G-bxQ&feature=related

Post-tissue session creative de-brief....lots of ideas, lots of coffee and some great direction.  Going to be a very fun week...

Tropicana Kids!

Obviously not direct competition but interesting all the same...

http://www.talkingretail.com/products/product-news/12538-tropicana-quenches-mums-thirst-for-a-healthy-kids-drink.html

...and here's their site...

http://www.tropicana-kids.co.uk/juices/

AMc