This week has seen me skulking around a number of small corner shops, Londis, the local Somerfield petrol station thingy and studying the ambient juice aisle at Sainsburys. A ’sea of sameness’ is a most fitting description. I’m not singing the company song but it was most heartening to see that even in the packaging stakes, 5 Alive was a refreshing alternative to the uninspiring wall of the competition. Didn’t take any pictures; was worried one of the Mums from my children’s school might have seen me and think me even odder.
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